The Spring/Summer 2013 Burberry Prorsum collection wasn't just a collection; it was a statement. A vibrant declaration of colour, texture, and a confident reimagining of classic silhouettes. While many elements contributed to its enduring appeal, perhaps the most striking and trend-bending aspect was the bold colour palette. This wasn't the muted, predictable spring offering we'd come to expect. Instead, Christopher Bailey, then Chief Creative Officer, unleashed a torrent of vibrant hues, particularly a captivating cerise, alongside a dazzling array of metallics, perfectly capturing the optimistic spirit of the season. This article will delve into the various facets of the Spring Summer 2013 Burberry collection, focusing on the impactful use of cerise and its place within the broader context of the brand's aesthetic at the time.
Burberry Prorsum Menswear Spring/Summer 2013: The menswear offering mirrored the feminine collection's vibrancy. While perhaps not as overtly showcasing the cerise shade as prominently as the womenswear, the collection incorporated the bright and optimistic spirit through a range of colours that echoed the overall palette. Subtle hints of cerise might have been integrated into linings, accessories, or even subtle tonal shifts within the broader colour story. The overall effect was one of youthful energy and refined modernity, a consistent theme throughout the entire SS13 collection. The use of lightweight fabrics and relaxed silhouettes further enhanced the feeling of summery ease, contrasting the more structured pieces found in previous seasons. This shift towards a more relaxed approach to menswear was a significant step for Burberry, demonstrating a keen understanding of evolving trends and the changing needs of the modern man.
Burberry Spring 2013 Ready-to-Wear: The ready-to-wear collection was where the cerise truly shone. It wasn't just a fleeting accent; it was a dominant player, featured in a variety of garments, from flowing dresses and tailored jackets to playful separates. This bold use of cerise demonstrated Burberry's confidence in pushing boundaries and introducing a fresh perspective on spring colours. The shade itself was not a timid pink; it was a powerful, assertive cerise, vibrant and attention-grabbing. This vibrancy was further enhanced by the juxtaposition with metallics – golds, silvers, and bronzes – creating a dynamic and visually arresting effect. The combination of these bold colours with the classic Burberry tailoring created a collection that was both modern and timeless, effortlessly blending tradition with innovation.
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